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Showing posts from August, 2017

Common sense, but unusual, tips for better writing

5 ways for PR pros to sharpen their writing by Megan Krause

I LOVE this article from PR Daily (click on title to read).  The advice is spot on, and it goes beyond the typical advice, such as "use the active voice."

My favorite tip is:  Stop Being Wishy-Washy.  As the author states:
When you're done writing, go back through your copy eyeing timid words and phrases. Strike out any instance of "just"—as in, "I'm just writing to say" or "I just want you to know"—you don't need to qualify what you're saying. It's OK to have an opinion. I've given the same advice to my academic coaching clients.  And I agree that you should edit later to find the wishy-washy phrases, as opposed to trying to write that way in your first drafts.  See the article for the list of words to look out for.

The wishy-washiness goes beyond words that weaken the sentence.  Writers can be wishy-washy about getting to the point, even hiding their main argumen…