The Magic of Accountability
I'm constantly amazed at the power of accountability to allow or even compel people to do the things they don't feel like doing. I see this in my own life -- when I'm expecting guests, it's a lot easier to straighten up those messy piles on my kitchen desk. When I commit to writing a certain number of reports to my own coach, I get them done as promised.
That's one reason that coaching groups work so well. People feel accountable not only to me, their coach, but to the rest of the group members. After all, they were witnesses to the promises made the week before.